PR & Editorial Marketing

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(About)

Client:

Orchid Magazine

Role:

Marketing & PR Intern

Industry:

Fragrance, Fashion, Lifestyle

Timeline:

Dec 2024 - Nov 2025

PR, Editorial & Backstage Experience With 3 years of experience across the global fashion PR and editorial industry, I have supported leading PR agencies and renowned editorial teams on high-profile magazine shoots, backstage productions, and brand campaigns. I have collaborated with agencies including Clossie Official, Jisso PR, Black PR, and IDEA.PR, assisting with press activity, editorial coordination, influencer outreach, and brand communications. My work extends to supporting stylists on set, assisting with garment preparation and shoot execution, while also managing backstage social media coverage and live digital storytelling. Alongside editorial projects, I have also attended and supported brand pop-ups, launch events, and promotional activations, contributing to event coordination, guest management, and audience engagement. This experience has strengthened my expertise in PR strategy, fashion communications, editorial production, backstage management, and event promotion, working closely with designers, stylists, models, photographers, and PR teams to bring creative visions to life.
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(Process)

(01)

Edit & Reports

I coordinated sample requests, send-outs, and returns through Fashion GPS/Launchmetrics, maintaining precise records for editors, stylists, and PR contacts. I supported the editorial team with coverage tracking, press clipping reports, and daily communication to ensure consistent, accurate updates across all channels.

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(01)

Edit & Reports

I coordinated sample requests, send-outs, and returns through Fashion GPS/Launchmetrics, maintaining precise records for editors, stylists, and PR contacts. I supported the editorial team with coverage tracking, press clipping reports, and daily communication to ensure consistent, accurate updates across all channels.

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(01)

Edit & Reports

I coordinated sample requests, send-outs, and returns through Fashion GPS/Launchmetrics, maintaining precise records for editors, stylists, and PR contacts. I supported the editorial team with coverage tracking, press clipping reports, and daily communication to ensure consistent, accurate updates across all channels.

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(02)

Creative Output

Beyond PR operations, I contributed to the magazine’s creative output by producing digital campaigns and editorial content, enhancing brand visibility across print, online, and social channels. I also conducted brand interviews for feature stories and created thumbnails and visual assets used across the magazine’s digital platforms — shaping the visual identity of several published pieces

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(02)

Creative Output

Beyond PR operations, I contributed to the magazine’s creative output by producing digital campaigns and editorial content, enhancing brand visibility across print, online, and social channels. I also conducted brand interviews for feature stories and created thumbnails and visual assets used across the magazine’s digital platforms — shaping the visual identity of several published pieces

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(02)

Creative Output

Beyond PR operations, I contributed to the magazine’s creative output by producing digital campaigns and editorial content, enhancing brand visibility across print, online, and social channels. I also conducted brand interviews for feature stories and created thumbnails and visual assets used across the magazine’s digital platforms — shaping the visual identity of several published pieces

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(03)

Fashion Week

During London Fashion Week, I assisted with show schedules, partner activations, and backstage coordination, ensuring the magazine’s coverage aligned with deadlines and editorial guidelines. My role also included VIP guest support, hospitality assistance, and liaising with press teams and stakeholders to maintain smooth communication throughout events.

(03)

Fashion Week

During London Fashion Week, I assisted with show schedules, partner activations, and backstage coordination, ensuring the magazine’s coverage aligned with deadlines and editorial guidelines. My role also included VIP guest support, hospitality assistance, and liaising with press teams and stakeholders to maintain smooth communication throughout events.

(03)

Fashion Week

During London Fashion Week, I assisted with show schedules, partner activations, and backstage coordination, ensuring the magazine’s coverage aligned with deadlines and editorial guidelines. My role also included VIP guest support, hospitality assistance, and liaising with press teams and stakeholders to maintain smooth communication throughout events.

(04)

Miscellaneous

Additionally, I helped prepare reports, presentations, and post-event evaluations for internal teams and brand partners, and maintained the press showroom, ensuring archives, samples, and displays remained well-organised and editorial-ready.

(04)

Miscellaneous

Additionally, I helped prepare reports, presentations, and post-event evaluations for internal teams and brand partners, and maintained the press showroom, ensuring archives, samples, and displays remained well-organised and editorial-ready.

(04)

Miscellaneous

Additionally, I helped prepare reports, presentations, and post-event evaluations for internal teams and brand partners, and maintained the press showroom, ensuring archives, samples, and displays remained well-organised and editorial-ready.

(Discover)

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//London Fashion Week

//London Fashion Week

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//London Fashion Week

//London Fashion Week

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//Orchid Magazine

//Orchid Magazine

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//Orchid Magazine

//Orchid Magazine

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